CASE STUDY

Phase 1: Initial Traction
Timeframe: September 26, 2025 – November 26, 2025

• Impressions: ~34,350

• Total Audience: ~30,210

• Engagements: ~2,190

• Saves: ~428

• Engaged Audience: ~1,880

• Outbound Clicks: 6

This was the early stage of growth, where:

• SEO was beginning to take effect

• Pins were starting to get indexed

• Initial audience discovery was happening

Result: First signs of visibility + engagement.

Phase 2: Growth & Momentum
Timeframe: October 27. 2025 - January 27, 2026

• Impressions: ~94,370 (+174%)

• Total Audience: ~73,370 (+143%)

• Engagements: ~4,560 (+108%)

• Saves: ~835 (+95%)

• Engaged Audience: ~3,910 (+108%)

• Outbound Clicks: 21 (+250%)

This phase reflects consistent execution + SEO alignment:

• Content began ranking in search

• More saves → increased distribution

• Audience growth accelerated

Result: Stable, predictable growth across all metrics.

Overall Performance
Timeframe: September 26, 2025 - March 22, 2026

• Impressions: ~160,840 (+368%)

• Total Audience: ~114,410 (+279%)

• Engagements: ~7,490 (+242%)

• Saves: ~1,220 (+185%)

• Engaged Audience: ~6,240 (+232%)

• Outbound Clicks: 44 (+633%)

This phase reflects consistent execution + SEO alignment:

• Content began ranking in search

• More saves → increased distribution

• Audience growth accelerated

Result: Stable, predictable growth across all metrics

Note: Outbound clicks were lower due to the account’s focus on
quote-based content, which is designed to build reach, saves, and engagement on Pinterest rather than drive immediate website traffic.